Branding Magic beyond borders: shaping tomorrow’s success

The much-anticipated 9th edition of Brand Magic, the premier annual event that brings together branding and marketing professionals and business leaders, is scheduled for Thursday, May 16, 2024 at the Intercontinental Resort Balaclava.

According to the organizers, Brand Magic 2024 promises to be an enriching experience, culminating in the unveiling of the Top Brands of Mauritius 2024 at an exclusive awards ceremony. Launched in 2015 by Mind Initiatives, Brand Magic is fast consolidating its status as a must-attend event for branding and marketing professionals and executives. Over the years, the event has provided a platform to learn from international luminaries and share insights into the success of some of the world’s most iconic brands.

Brand Magic 2024 will feature some of the world’s leading experts, including Emmanuel Upputuru, founder and creative chairman of EFGH Brand Innovations; Marie Claire Maalouf, creative director at Edelman; Philippa Dunjay, TikTok consultant at Pip Dunjay Ltd; Sameer Muley, creative technologist and multidisciplinary strategist at H-Labs; and many other industry leaders.

Explaining this year’s theme, « Branding Beyond Boundaries : Shaping Tomorrow’s Success », Ravin Lama, Chairman of the Brand Magic 2024 Organizing Committee, emphasized the need to break away from traditional constraints. He said: « This year’s theme reflects the dynamic reality we face. Consumers are changing, markets are evolving and disruption is the new normal. Brands that refuse to adapt risk becoming irrelevant ».