Tunisia, a popular destination in the Maghreb, continues to show signs of resilience and growth in its tourism sector. According to the latest data released by the Ministry of Tourism, tourism revenues in Tunisia recorded a significant increase of 7.8 % in 2024, reaching a total of 2.5 billion Tunisian dinars (approximately 850 million EUR). This increase is the result of a combination of factors, ranging from improved infrastructure to an effective marketing strategy.
Tunisian Tourism : Sustained Growth
The tourism sector in Tunisia has always been a pillar of the national economy, representing about 8 % of GDP and employing nearly 400,000 people. In 2024, the country welcomed approximately 9 million tourists, an increase from 8.5 million visitors in 2023. This influx was particularly marked by an increase in the number of European tourists, notably from France, Germany, and Italy, who alone account for nearly 60 % of arrivals.
Growth Factors
Several factors contribute to this increase in tourism revenues. First, Tunisia has invested heavily in its tourism infrastructure. New hotels, beach resorts, and cultural attractions have been developed, offering visitors an enriched experience. For example, the rehabilitation project of the Medina of Tunis, listed as a UNESCO World Heritage site, attracts many culture and history enthusiasts.
Secondly, the government’s tourism promotion campaign has paid off. With the slogan « Tunisia, the destination of your dreams », the authorities highlight the diversity of tourist offers, ranging from paradisiacal beaches to archaeological sites, and the Atlas Mountains. Social media and influencers have also played a key role in promoting the destination, reaching a younger and more connected audience.
Emerging Markets
In addition to traditional markets, Tunisia has also succeeded in attracting tourists from emerging countries. Visitors from Russia, China, and the Middle East have increased significantly, representing a growing share of arrivals. In 2024, the number of Russian tourists increased by 15 %, while arrivals from China almost doubled compared to the previous year.
Economic Impact
The increase in tourism revenues has a direct impact on the region’s economy. The income generated by the sector supports local small and medium-sized enterprises, particularly in crafts and gastronomy. Furthermore, this growth contributes to job creation, which is crucial in a country where the unemployment rate remains high, especially among young people.
Challenges to Address
Despite these encouraging results, Tunisia faces several challenges to maintain this momentum. Increased competition from other Mediterranean destinations, such as Morocco and Spain, requires constant adaptation of offers and services. Additionally, the country’s political and economic situation can influence the perception of potential tourists. Tunisian authorities must therefore continue to work on security and stability to reassure visitors.
Future Prospects
Looking ahead, forecasts remain optimistic. Experts estimate that tourism revenues could continue to grow by 5 to 6 % per year over the next few years if the current trend continues. The development of new infrastructure, such as the Tunis-Carthage International Airport, and improved air links with other countries should also favor this growth.
In conclusion, the 7.8 % increase in tourism revenues in Tunisia in 2024 is a positive sign for the country’s economy. With a well-defined strategy and targeted investments, Tunisia has the potential to position itself as a key destination in the Mediterranean. Continuous efforts to improve the visitor experience and diversify the tourism offer will be essential to capitalize on this momentum and ensure a prosperous future for the sector.
