Tourism in Madagascar posted strong growth in 2024, driven by an unprecedented expansion of the air sector. New services and growing investments are stimulating a thriving local economy.
Good recovery of the tourism sector
After years of turmoil and a difficult passage during the pandemic, tourism regains momentum in 2024. This sector is no longer limited to a mere economic activity, but is becoming a major lever for growth and sustainable development.
Madagascar welcomed 308,275 visitors in 2024, including 254,137 via the international airport and 54,138 via cruises. This is a significant increase from the 259,850 arrivals recorded in 2023.
Economic spillovers follow a similar pattern. Tourism investment exceeds 2,573 million MGA, equivalent to 550,000 USD at constant exchange rates. This effort contributes to the creation of 2,778 direct jobs and more than 8,950 service and room offers. Moreover, new hotel projects are springing up all over the island, offering thousands of opportunities to the inhabitants. This growth also benefits local businesses.
Handicrafts, an under-exploited asset for the local economy
Tourism in Madagascar is more than just seaside resorts, hotels and must-see sites. The growth of this sector is particularly beneficial to Malagasy crafts. This sector, although traditional and discreet, remains essential for many households. Exports of handicrafts generate around 32 million EUR, confirming their economic weight.
In the craft sector, several sectors stand out:
- Vegetable fibers dominate with 58% of exports.
- Stones, including gems and industrial stones, account for 33%.
- Textiles and metals complete this picture with each 4% of exports.
These products are mainly sold in European countries that are demanding in terms of fashion, know-how and crafts. France, Spain and Italy, long the cradle of luxury crafts, are among the main importers. This international popularity reflects the recognition of Malagasy know-how, which combines modernity and ancestral traditions.
Redesigned air connectivity
International air links to Madagascar are multiplying in 2024. The increase in these services is expected to boost tourist arrivals in the coming years. Among the new features, the Israeli company Arkia inaugurated in December its first direct flight between Tel Aviv and Nosy Be. This new route aims to attract thousands of Middle Eastern travelers. The company’s Airbus A320 can carry up to 200 passengers, offering an unprecedented capacity to explore the island’s natural riches.
Emirates is also strengthening its presence. The Emirati airline adds a fifth weekly flight on the Dubai-Antananarivo-Seychelles route. Thanks to its Boeing 777-300ER, this route offers 1,800 additional seats each week, meeting growing demand. These flights are not just for tourists. The business classes of the UAE fleets also meet the needs of travelers.
Local initiatives that make a difference
As for the regional companies, Ewa is innovating with a new line linking Reunion to Tamatave and Sainte-Marie Island. These trips, made using ATRs suitable for small runways, greatly improve internal connectivity. This initiative allows visitors to discover unspoiled sites while supporting local communities.
Turkish Airlines also increases its offer with a third weekly frequency between Istanbul and Antananarivo. To attract more travelers, the company offers a special luggage promotion.
Meanwhile, Ethiopian Airlines is increasing its frequency of flights to Antananarivo from seven to ten weekly flights. Corsair, for its part, is entering into a strategic partnership with the Ministry of Tourism to promote Madagascar as a unique destination. This public-private collaboration illustrates how the country is leveraging tourism to boost its economy.
