In a world where technology evolves at lightning speed, artificial intelligence (AI) continues to transform the way we create and consume content. Among the most recent innovations, OmniHuman stands out as a revolutionary tool capable of generating ultra-realistic human videos.

Capmad explores the features, applications, and potential impact of OmniHuman on the video industry and beyond.

What Is OmniHuman ?

OmniHuman is an AI software developed by a team of researchers and engineers specializing in image processing and machine learning. This technological tool uses advanced algorithms to create human avatars in videos that are almost indistinguishable from real people. Through image synthesis techniques and 3D modeling, OmniHuman can generate:

• Facial expressions
• Body movements
• Dialogues that perfectly mimic human behaviors

OmniHuman: Technical Features

• Augmented Reality: OmniHuman uses high-quality 3D models to create characters that can interact realistically with virtual environments.
• Deep Learning: The tool relies on neural networks to analyze thousands of hours of human videos, learning to reproduce gestures and expressions.
• Customization: Users can personalize avatars by modifying characteristics such as age, gender, skin color, and even clothing style.
• Multimedia Integration: OmniHuman can be integrated with other content creation platforms, facilitating video production for marketing, education, and entertainment.

Applications of OmniHuman

Marketing and Advertising

With the rise of digital marketing, companies are constantly seeking innovative ways to capture consumers’ attention. According to a HubSpot study, 54% of consumers want to see more video content from brands. OmniHuman allows businesses to create engaging advertisements with realistic characters who can tell captivating stories.

Education

Online education has experienced exponential growth, especially after the COVID-19 pandemic. OmniHuman can be used to create interactive courses where realistic avatars teach complex concepts. A McKinsey study revealed that online learning can increase information retention by 25% to 60% compared to traditional learning.

Entertainment

The entertainment industry is also undergoing transformation thanks to tools like OmniHuman. Film studios can use this technology to create digital characters that interact with real actors, paving the way for new forms of storytelling. In 2023, the global virtual and augmented reality market was valued at 30 billion USD and is expected to reach 300 billion USD by 2030, according to a Statista study.

Video Games

Video games are another domain where OmniHuman can have a significant impact. Developers can create non-player characters (NPCs) that react realistically to players’ actions, enhancing immersion and gaming experience. In 2024, the video game market generated over 200 billion USD, and integrating realistic avatars could attract even more players.

Ethical and Societal Impact

While the advantages of OmniHuman are undeniable, its use also raises ethical questions. The ability to create ultra-realistic videos could be exploited to spread false information or create deepfakes. According to a Stanford University study, 70% of respondents express concerns about the use of AI to manipulate videos.

Disinformation

Disinformation is a growing problem in the digital society. Videos generated by OmniHuman could be used to create misleading content, undermining public trust in the media. Experts are calling for stricter regulations to govern the use of this technology.

Privacy

Creating realistic avatars also raises privacy concerns. Users must be aware of the implications of using their images or voices to generate content. Data protection laws, like the GDPR, must be respected to ensure individuals’ rights are protected.

Legislative Implications Applicable to AI Tools

This AI innovation raises major ethical and security questions. In response to these challenges, several countries and regions around the world are adopting specific legislation.

• The United States has introduced the Deepfakes Accountability Act, which imposes digital labeling on artificially generated content.
• China has implemented strict regulations with the Deep Synthesis Provisions, prohibiting the production of deepfakes without prior user consent.
• The European Union is also taking action with its AI Act, which came into force at the beginning of 2025. This pioneering regulation requires all deepfake content to be clearly identified as AI-generated through specific labeling. Creators must disclose the artificial origin of the content and detail the techniques used.
• Africa, with the recent creation of the African AI Council, is focusing on framing and developing policies regarding responsible AI.

OmniHuman represents a major breakthrough in the field of video content creation. With its ability to generate ultra-realistic human videos, this tool has the potential to transform various sectors, from marketing to education, entertainment, and video games.

However, it’s crucial to address the ethical and societal questions that arise to ensure this technology is used responsibly. As the world moves toward a future where AI plays an increasingly central role, finding a balance between innovation and ethics is essential.