Eczacıbaşı Consumer Products (ECP) in Morocco has announced that Imane Zaoui has been appointed as General Manager. This strategic decision marks a pivotal moment in the company’s growth in Morocco. The appointment follows the acquisition of Jeesr Industries, a leader in the Moroccan tissue paper sector, solidifying the company’s vertical integration and its position in the local market.

Imane Zaoui, a graduate of ISCAE, brings over 17 years of expertise in the consumer goods sector to ECP Morocco. She has previously held several executive positions, including General Manager at Nestlé Morocco. Her proficiency in crafting commercial strategies and managing key client relationships will be crucial in her new role.

Under Ms. Zaoui’s leadership, ECP Morocco aims to increase its production capacity, enhance operational efficiency, and continue innovating its portfolio of brands, including well-known products like Selpak, Dalaa by Wooly, Pandoo, and Sany. These initiatives are part of an ambitious goal to establish ECP Morocco as a key leader in the hygiene products industry in the region.