On January 1, 2025, the United Bank for Africa (UBA) Group announced the appointment of Joseph ABENA as Regional Director of Marketing and Communication for the CEMAC region. This promotion is part of a strategy to increase UBA’s visibility and influence in this key area.

Joseph ABENA, previously Marketing and Brand Communication Director at UBA Cameroon, has now been promoted to a regional position. His advancement reflects recognition of his outstanding leadership and commitment to UBA’s core values.

In his new role, Mr. ABENA will leverage his expertise in strategic marketing, brand management, digital marketing, advertising, and crisis communication for the benefit of all UBA subsidiaries in the CEMAC region. This includes Cameroon, Congo, Gabon, the Democratic Republic of Congo (DRC), and Chad. He will also continue to serve as the Marketing and Communication Director for UBA Cameroon, reporting directly to UBA Group’s Director of Marketing and Communication.

With over 15 years of experience in strategic positions within multinational companies in the telecommunications and finance sectors, Joseph ABENA is highly regarded for his expertise and dedication. Since taking on the role of Marketing and Brand Communication Manager at UBA Cameroon in November 2022, he has introduced innovative strategies to strengthen the bank’s market position.