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Sustainable Tourism Promotion at World Travel Market Africa

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Sustainable Tourism Promotion at World Travel Market Africa

Seychelles’ Honorary Participation

World Travel Market Africa (WTM Africa) took place in South Africa from April 10 to 12, 2024, drawing over 6,000 travel industry professionals. The event served as a vibrant platform for networking and collaboration. Seychelles stood out as a shining example of sustainable tourism, garnering significant attention during the festivities.

Since its inception in 2014 as part of Africa Travel Week, WTM Africa has solidified its position as the premier business-to-business (B2B) event for Africa’s travel and tourism sectors. Offering a platform rich with opportunities, WTM Africa gathers a diverse array of buyers, Buyers’ Club members, media influencers, and networking events.

Representatives from key players in the Seychelles tourism industry, such as 7° Sud, Air Seychelles, Mason’s Travel, Raffles Seychelles, STORY Seychelles, and the Seychelles Tourism Board, showcased the archipelago’s unique allure and steadfast dedication to sustainable tourism practices. Samia Confiance, representing 7° Sud, reflected on the event, noting the excitement generated by numerous requests for safari and beach combinations from various potential markets.

During an engaging presentation, DG Willemin took the spotlight to share insights on “Sustainable Seychelles: feeding paradise,” emphasizing the critical need to balance tourism growth with environmental preservation. Seychelles’ unwavering commitment to sustainability received further recognition as the destination clinched the esteemed Best Stand Award at WTM Africa 2024, underscoring its leadership in championing eco-friendly tourism initiatives.

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