ParrAPI: A marketing tool to develop tourism

Launched in April 2021, the Seychellois government aims to establish a central platform for tourist information and distribute it across multiple platforms.

ParrAPI functions is a free marketing tool for tourism businesses. These businesses can publish and maintain listings visible to visitors through the official website, www.seychelles.com, and the « Visit Seychelles » mobile application.

Organizations are responsible for managing their accounts and listings. However, the department ensures data relevance and accuracy until one year of expiration. Listings undergo a quality assurance process for approval.

According to the tourism department’s records, there are a total of 650 live listings on the website. This destination platform has also ranked first in search results, experiencing increased traffic due to expanded content. Bernadette Willemin, the Director of Destination Marketing at Tourism Seychelles, emphasized the importance of social media marketing to give tourism businesses a competitive edge. The Director noted that « Building a strong digital presence is imperative in today’s market to effectively reach a wider audience. A comprehensive showcase of digital products not only enhances visibility but also serves as a powerful tool to connect with a broader audience. Recognizing the importance of listing products is crucial for local businesses as offering a diverse range not only expands market reach but also positions them to cater to the diverse preferences of consumers ».