Fostering customer loyalty

In a climate of rising prices, companies face a significant challenge. The goal is to connect with consumers by offering high-quality products at competitive prices.

The B-to-C sector must adapt to attract and retain quality-conscious customers. Companies need to enhance their production processes to deliver high-quality products without raising costs. Transparency and communication are crucial, as consumers increasingly want to understand the origins and manufacturing of their purchases.

To address these needs, the Analamanga region will host the « B to C Fair » from August 28 to 31 at the Palais des Sports et de la Culture Mahamasina. This event aims to connect industry players with their customers, fostering relationships between producers, sellers, and the public. For exhibitors, it’s an exceptional chance to expand professional networks, attract new customers, and boost visibility.

The B to C Fair also provides a platform to showcase innovations and gather valuable feedback on new products. This inaugural edition seeks to set a precedent that can be replicated across the country.