Producer countries united on an international platform

At the 13th Ministerial Conference of the World Trade Organization (WTO) in Abu Dhabi, Madagascar has proposed the establishment of an international structure for vanilla-producing countries. Led by Madagascar’s Minister of Industrialization and Trade, Edgard Razafindravahy, the initiative seeks to safeguard the price of vanilla and uphold the integrity of the entire vanilla value chain.

The proposed organization aims to address various concerns, including price stability, sustainability of the industry, strengthening the value chain, exploring new markets, and promoting natural vanilla to global consumers. Given Madagascar’s status as the world’s leading vanilla producer, it is spearheading this initiative and emphasizes the importance of mobilizing the expertise, experience, and commitment of all vanilla-producing nations.

Representatives from other vanilla-producing countries, including Uganda, Papua New Guinea, and the Comoros, have expressed keen interest in the proposal, signaling potential collaboration and support for the initiative. Through collective efforts, these countries aim to create a framework that benefits vanilla producers worldwide and ensures the long-term viability of the vanilla industry.