Yasmina Ndella Bileoma has been appointed Regional Director of Public Relations at Wave Mobile Money in Africa. With over 15 years of experience in public relations and strategic communication, Yasmina is passionate about technology and fintech. This enthusiasm makes her a perfect fit for her new role.

Before this appointment, Bileoma held key leadership positions, including Director of Strategic Communication at APO Group, a leading pan-African communications consultancy. She also managed the communication strategy for the YALI program, supported by USAID, the Mastercard Foundation, and Microsoft. Additionally, she has collaborated with major companies such as Motorola, Ecobank, and the European Investment Bank.

In her new role, her mission is to enhance the company’s visibility in growing markets, strengthen stakeholder relationships, and address the challenges of the fintech industry. According to her, « Joining Wave Mobile Money is a unique opportunity to contribute to a technological and social revolution in Africa ».