Côte d’Ivoire is the top wine importer in Africa, a status confirmed by figures from the US Department of Agriculture : in 2023, Côte d’Ivoire imported the equivalent of 64 million USD worth of wine, a record on the continent. The country, which produces little wine but consumes a lot, has surpassed South Africa, Angola, and Namibia, which were previously the main importing countries. The rise of the middle class, coupled with changing consumption habits, makes this country the leading importer on the continent.
72,000 tons of wine imported in 2023
Côte d’Ivoire has surpassed South Africa as the top wine importer in Africa, according to data from the US Department of Agriculture (USDA). Wine has become increasingly popular among the country’s emerging middle-class and high-income groups.
Since 2011, Côte d’Ivoire has experienced steady economic growth, boosting sectors such as hospitality and business tourism. This favorable economic environment leads to a significant increase in demand for premium wines, positioning the country as the leader in wine imports in sub-Saharan Africa.
The latest USDA figures indicate that in 2023, Côte d’Ivoire imported 72,000 tons of wine, valued at 64 million USD. This represents a 22 % increase compared to the previous year. In terms of import value, Côte d’Ivoire now leads ahead of South Africa (54 million USD), Namibia (40 million USD), and Kenya (23.9 million USD).
Spain : Côte d’Ivoire’s main wine supplier
Spain has become the main wine supplier to Côte d’Ivoire, accounting for 88 % of the imported wine volume. France follows in second place, focusing on higher-value wines, with the Bordeaux region playing a significant role. This preference for high-end French wines reflects the purchasing power and specific tastes of certain consumer classes.
The wine distribution system in Côte d’Ivoire is largely centered on the On-premise sector. The supermarket chain Société de Promotion de Supermarchés (Prosuma) is a major player, managing a significant share of the trade through its wine-specialized subsidiary, L’Oenophile. About 80 % of imported wines are sold in specialty stores, while the remaining 20 % are distributed by the hospitality sector, including hotels, restaurants, and bars.
Overcoming duties and taxes challenges to sustain the industry
Despite the market’s continued growth, some factors are starting to exert pressure on imports. Inflation affects consumers’ purchasing power, which could limit the short-term expansion of wine imports. Additionally, high taxes on wine represent a significant challenge for importers and distributors. According to the USDA, between 60 and 75 % of the final price of wine consists of taxes, including customs duties, VAT, import taxes, and other levies. These substantial fiscal costs make wine a luxury product in the country, mainly accessible to the wealthiest consumers.
Côte d’Ivoire continues to stand out in the region as an emerging wine market, thanks to urbanization and the growth of the middle class. However, its reliance on imports and high taxation remain key factors that limit product accessibility.
