Encouraging innovative companies

The upcoming Voatra Creative Fair will be held at the Stadion Barea Mahamasina from October 2 to 5, with a special focus on innovative businesses.

Originality will take center stage, as nothing compares to unique products that stand out from the crowd. The key differentiator of an organization from its competitors is its originality. This is the focus of the Antananarivo Chamber of Commerce and Industry for the tenth edition of the Voatra Creative Fair.

This year, over sixty stands will be showcased, featuring numerous exhibitors and 10 key partners at this event, which has proven successful in previous editions. The three-day fair will include conferences and B2B meetings, with an emphasis on originality this year. As explained by Rivo Rakotondrasanjy, president of the Antananarivo Chamber of Commerce and Industry, many people tend to gravitate towards already crowded industries, thinking they can make quick financial gains. However, this market saturation can lead to negative consequences.

The Chamber of Commerce and Industry is offering specialized training aimed at diversifying business offerings in the market. These skills are still greatly needed by small and medium-sized enterprises. Such methods promote competition and highlight the uniqueness of products, fostering fair competition and providing customers with a wide array of choices, according to the CCIA president. A common belief is that the presence of professionals in a field implies that it offers opportunities for quick profits. In response, the Chamber of Commerce has implemented specific measures to encourage and support business development.