Reevaluating hospitality standards in Madagascar

As Madagascar focuses on luxury tourism, the hospitality sector must improve its quality and adapt to meet the rising demands of tourists and clients.

With growing client expectations, Madagascar’s hospitality industry faces both opportunities for greater visibility and significant challenges. To position the country as a high-end tourist destination, investments in infrastructure and skill development are essential. The government aims to promote luxury tourism as a key driver of the economy in the coming years.

To meet the influx of visitors, Madagascar needs an additional 20,000 hotel rooms. Minister of Tourism Viviane Dewa emphasized this need during the inaugural Emirates flight at Ivato Airport, underscoring the importance of investments to keep pace with the tourism sector’s growth. Industry experts agree that the arrival of the Emirates signals a major transformation in the country’s hospitality landscape.

A crucial aspect of this development is ensuring that operators and suppliers have the skills to adapt to luxury tourism standards. The goal is to quickly align with market demands and attract new, high-end clientele.

Supporting this transition, both the Malagasy Vocational Training Fund and the French Development Agency have launched a training program for 620 hospitality professionals, including workers from top establishments and the informal sector. The program, offered free of charge, is designed to help reevaluate and elevate the hospitality standards in Madagascar.