Strengthening cultural and economic exchanges between Madagascar and Israel

An additional air link between Tel Aviv and Nosy Be is scheduled for the end of the year. The town of Nosy Be is buzzing with the announcement of a new charter flight connecting the perfume island to Tel Aviv.

The aim of this initiative is to enhance Nosy Be’s image, with the new air link being one of several recent efforts. Since June 25, Israeli journalists and influencers have been visiting Nosy Be as part of an immersive experience to introduce the destination to Israeli tourists. Welcoming the visitors, the Minister of Tourism expressed confidence in this initiative, stating that media promotion and social media coverage would help make Nosy Be a preferred destination for Israeli travelers. Madagascar continues to develop as a tourist destination by leveraging all possible touristic promotion strategies. This new connection is expected to attract more Israeli visitors and strengthen cultural and economic exchanges between Madagascar and Israel, ultimately raising the destination’s global profile.